Why Is Social Media The Best Platform To Transact Car Dealerships?
If you go inside an auto dealerships place, you might be able to see a seemingly bored car salesman who is trying his best not to look uninterested and tired whilst sitting on his chair, waiting for people to come into the store so that he can talk to someone about how great their car deals are. You may have probably heard their sales manager talk to them about the stuff that are listed down below:
Social media is such a waste of their precious and golden time
Social media will not help them with regards to bringing in traffic
The social media
will never be a partner for auto dealerships
If you have been into a lot of dealerships, you may have wondered what the sales manager calls those people who are just sitting on their desks waiting for people to come in and inquire of some good cars for them to splurge their money on.
If you hear sales managers talking about how social media
is not useful for their employees to bring in traffic to their businesses, you would then probably wonder as to how much traffic advertisements and television commercials have given to their business.
This would lead to the most obvious question: how has the outbound marketing affected them and what are the benefits they have received through it if we only see their employees casually lazing around the office since they have waited for customers for the last few hours of their duty?
Unfortunately for the employees of this kind of business, a lot of these car dealerships still work like those olden times when horses were sold to buggy buyers. Years ago, travelers would usually go to local livery stables to find horses or buggies that they can purchase.
A lot of these livery stables have their blacksmiths to cater to repairs for the horse' horseshoes and their buggies, whilst also having a stable hand to have the horses curried. The livery stable owner is responsible for the selling and renting of the horses in the livery stable. These livery stables often had their marketing strategies summed up through referrals, signage scattered around town, and newspapers advertisements.
Let us now talk about the twentieth century.
In the twentieth century, people have been starting to use vehicles as a means of transportation whenever they need to go from one place to another. Livery stables were then replaced by the new auto dealerships.
Since technology was introduced to the whole world, people have been starting to use social media as a platform for them to relay messages to other people. If you think businesses can never use social media as a platform for them to have their products and services known to the world and also use it as a means for their marketing strategies, then they are basically insane to think so.